Coke Live Music Festival is a cyclic festival taking place in Krakow since 2006, always at the end of August. Organizer of the event is a concert agency Alter Art, the festival’s main sponsor – Coca-Cola Company. Festival was a great success and every year lasts longer (the first edition one day, the fourth three days), comes more and more stars, as well as the audience. The festival has been nominated for the prestigious UK Festival Awards 2009 in the category of Best Overseas Festival, which is the best festival which takes place outside the UK.

Coke Live Music Festival started off  promoting hip – hop, r’n’b and pop. In the following years, more and more bands can cater the tastes of rock fans. Coke Live Music Festival hosted the greatest stars of both genres. It is the only event where you can see on one stage Lily Allen and Rihanna, Kaiser Chiefs and Missy Elliot, 50 Cent with The Killers or The Chemical Brothers sharing the stage with The Muse.

The first edition of Coke Live took place in 2006 on the areas of Wisła football club, others were staged on the airfield – Aviation Museum. The audience grew every year. In 2008, 20,000 people watched the concerts, with 30,000 in 2009 and 40,000 in 2010.

Thanks to the Coke Live Music Festival people in Poland had an first opportunity to be witness of performance world famous stars like Rihanna, 50 Cent, Timbaland, Jay-Z, Missy Elliot, 30 Seconds To Mars, NAS, Lily Allen and more.

Coke Live Music Festival has one of the biggest stages this summers, helpful festival shuttle buses, special places for disabled, camping area for 4,000 people. If you want to relax and take care of your body you will find there Coke Clinic – festival spa centre with masseurs, hairdressers, make-up artists. You can find there also a Euro 2012 Village.